Leverage Video IRL for Maximum Holiday Impact
Published: September 23, 2024
The holiday shopping season is in full swing, and brands are scrambling to capture the attention of eager consumers. With Black Friday deals creeping into October, it's more important than ever to stand out. In fact, according to Bankrate, nearly half of all shoppers plan to start their holiday shopping by Halloween.This is where Video IRL (In Real Life) advertising comes into play. By showing compelling ads on digital screens in the physical world, Video IRL offers a unique opportunity to reach shoppers at the moment, leaving a lasting impression when it matters most.
Why Video IRL?
Beyond reaching shoppers instantly, Video IRL can also build brand awareness, drive store traffic, and increase sales. Recent data shows that 73% of adults view IRL screens favorably, surpassing media like TV, social media, and online advertising.
Let’s take a look at a few effective strategies for brands to maximize Video IRL during the holiday season:
Reaching the Right Audience
To ensure your message lands with the right audience, use IRL advertising to deliver targeted ads based on audience movements and behavior. Choose venues and dayparting that align with your target demographics. For example, if your target audience is young families, consider placing ads near shopping malls or children's play areas during weekend hours.
With Adomni, you can tap into 1600+ audience segments, including behavior, shopping, personal interests, and demographics. Your IRL campaign can automatically focus on screens that over-index for your desired audience, ensuring your ads hit the mark and are seen by the people who matter most.
Location Matters
Where your ad appears is just as important as who sees it. With geotargeting, you can deliver relevant ads to shoppers in specific areas! Target screens near store locations, competitor stores, or areas where your audience tends to frequent.
To illustrate, a major retailer successfully leveraged location-based targeting with Adomni during the holiday season. By carefully selecting screens around college campuses and clothing outlets in major cities, the brand reached women between the ages of 18 and 44, their ideal target audience. This strategic approach resulted in a 134% lift in store visits, demonstrating the power of targeted real-world advertising!
Prioritize Creative
Your creative is the heart of your campaign, and staying fresh is essential. As the holiday season progresses, shoppers' needs and preferences may evolve. With Video IRL, you can have the flexibility to quickly update your ads to reflect current promotions or respond to changing market conditions. And keeping your creative fresh and engaging, you can continue to capture their attention.
Whether showcasing a new product or highlighting a last-minute discount, keeping your creative relevant, and engaging ensures you continue to grab attention. For example, a beauty brand may update its IRL ads to promote holiday makeup sets in early December, then switch to advertising New Year's Eve party essentials later in the month.
Deals, Deals, Deals
In today’s economic climate, discounts and promotions are vital to attracting budget-conscious shoppers. Research shows that 39.5% of shoppers are influenced by coupons when deciding where to shop, while 60% say they are likely to purchase a product on their shopping trip after seeing an IRL ad. Use the flexibility of Video IRL to promote special deals at key moments during the day—when shoppers are commuting, taking lunch breaks, or browsing the mall.
Make the most of Video IRL this Holiday Season! By implementing these strategies, brands can effectively boost sales, build brand awareness, and create a memorable holiday shopping experience. As consumers become increasingly focused on finding deals and savings, real-world campaigns offer an unmatched opportunity to reach them in the moment and drive action. So, take advantage of the holiday hustle and make your brand unforgettable with Video IRL. Contact us today at concierge@adomni.com!
Written By: Julia Cramer
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