Outside In: Drive Incrementality with Real-World Screens and CTV
Amplify Reach, Personalize Engagement, and Measure Results with Unified Insights
The Bigger Picture
Unify your DOOH and CTV measurement with Kochava's comprehensive suite for a holistic view of campaign performance.
Why Outside In
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Amplified Reach & Frequency
Capture mass audience attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.
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Enhanced Targeting
Leverage Kochava's robust audience data to re-target audiences exposed to real-world ads with CTV ads.
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Unified Measurement & Attribution
Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava's comprehensive measurement suite.
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Optimized ROI
Drive tangible campaign outcomes and maximize return on investment with data-driven insights.
Explore and Discover
Watch these 1-min videos to dive into Outside In and how it works
About
How it works
Customer Journey to Purchase with Outside In
Extend Social Content To The Real World
Take your social or mobile video content and seamlessly amplify on IRL screens outside and CTV screens inside the home.
Integrating real-world ads with CTV engages nearly 100% of the target audience2
Adding real-world ads to target heavy CTV users increases exposure lift by 161%2
51% of CTV users express interest in shopping online via TV1
50% of CTV users scan at least one QR code every 3 months1
1. MediaPost 2024
2. MRI-Simmons Winter 2019 NHCS
Get in touch
Request a consultation or submit a campaign brief