A renowned beauty chain increased brand presence with Video IRL
An American staple of beauty stores saw an 81% lift in brand perception and a 67% lift in ad likeability by extending TikTok’s to IRL screens
BACKGROUND
A popular beauty store chain wanted to launch their TikTok campaigns onto real world screens across New York and Illinois, with the goal to increase brand presence and ad recall!
STRATEGY
The American cosmetics company leveraged Adomni’s Video IRL (In Real Life) platform to extend TikTok campaigns from mobile phones onto real-world screens. During Beauty month, the brand launched their campaign showcasing TikTok creators embodying joy, sharing heartfelt and inspirational messages. This initiative strategically targeted gyms, transit shelters, and urban panels throughout the New York and Illinois regions.
The Goals
- Increase brand awareness and ad recall
- Direct offline audiences to use hashtag on TikTok
Our Approach
- Targeted four venue types across New York and Illinois
- Rotated between TikTok creators throughout the campaign to mitigate fatigue and show familiar faces
- Directed exposed audiences to brands’ TikTok and use a specific hashtag
The Results
- Saw nearly a 87% lift in ad recognition
- 3 in 4 plan to purchase products
- Had an 81% increase in brand opinion
- Saw a 67% lift in ad likeability
- Generated over 15M impressions
Ready to get started?
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