A Department Store Chain Enhances Brand Sentiment and Ad Recall with TikTok Creators
A prominent retail brand campaign captivated UK viewers with real-world TikTok ads, accumulating 19 million impressions!
BACKGROUND
One of the largest clothing retailers sought to elevate brand sentiment and improve ad recall by harnessing the power of TikTok creators across the UK!
STRATEGY
The UK campaign employed a multi-faceted approach, utilizing eight distinct venue types, including prominent outdoor billboards across the country, to capture audience attention. The Video IRL campaign strategically partnered with TikTok creators to engage and captivate both online and offline audiences, creating a seamless and immersive brand experience.
The Goals
- Expand TikTok ads on real-world screens throughout the UK
- Increase awareness of their affordable prices
Our Approach
- Leveraged ads on 8 venue types, including digital billboards, shopping mall screens, and transit shelters
- Collaborated with TikTok influencers to enthrall both online users and new audiences in the real world
- Showed ad creative that celebrated all the great bargains available at its stores
- Rotated ad creative to optimize audience engagement
The Results
- Generated over 19 million impressions
- Exceeded initial campaign impressions by 115%
- Drove a 12.4% lift in ad recall
- Saw a 13.9% increase in brand sentiment
Ready to get started?
Request a consultation or submit a campaign brief