Drawing crowds in malls with real-world campaigns!
A commercial real estate company saw a +420% lift in visits
BACKGROUND
A commercial real estate brand needed to drive market awareness, website, and foot traffic to malls in the summer.
STRATEGY
Adomni’s programmatically connected real-world screens reached NYC and New Jersey audiences across five different venue types to drive customers into malls and boost awareness during the summer months.
The Goals
- Drive foot traffic to malls around NY and NJ
- Boost market awareness
Our Approach
- Targeted five venue types around New York City and Jersey City, including taxi cartops, subways, and spectaculars
- Showcased a diverse array of creatives to highlight their offerings, enticing customers to visit
- Prioritized screens that were showed a higher-than-average engagement with target audiences
- Ran ads during shopping hours tailored to each venue type
The Results
- Saw a +420% lift in visits
- Generated +20M impressions
Ready to get started?
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