Leading Pharmaceutical Firm Achieves Remarkable Gains Using IRL Screens!
A pharmaceutical company saw a 62% lift in ad consideration and a 53% lift in brand opinion
BACKGROUND
A leading pharmaceutical company wanted to increase sales, brand awareness, and consideration for Botox across America!
STRATEGY
The pharmaceutical brand was able to launch a two-week nationwide campaign to increase ad exposure and brand awareness. The company targeted 25-54 year olds around gyms, salons, and shopping malls and utilized dayparting tools to reach their ideal audience at optimal times of the day. The ads featured “buy one, get one free” and “a chance to win 25K” messaging to incentivize customers to purchase their products.
The Goals
- Increase sales
- Boost brand awareness and ad consideration
Our Approach
- Targeted 25-54 year olds on three venue types across the United States
- Offered sign-up incentives to acquire customers
- Utilized dayparting to serve ads at specific venue types
The Results
- 1 in 3 recall seeing the ad
- Nearly half saw a monetary benefit
- Had an 62% lift in ad consideration
- Saw a 53% lift in brand opinion
- A 52% lift in likelihood to purchase
- Generated over 13M impressions in only two weeks
Ready to get started?
Request a consultation or submit a campaign brief