Mucinex Amplifies Campaign Impact Through Smart Cross-Channel Video Strategy
Combined CTV + DOOH exposure drove 3.4x higher web visit rates vs. DOOH alone!
BACKGROUND
Mucinex wanted to increase brand awareness of Mucinex 12HR products while driving measurable website engagement.
STRATEGY
Mucinex strategically enhanced its campaign impact by employing Adomni’s Smart Video Everywhere approach. They seamlessly integrated Connected TV with targeted Digital Out-of-Home placements across major urban markets. The campaign implemented sophisticated household targeting to align DOOH exposures with CTV delivery and optimized daypart scheduling during peak engagement periods. Creative messaging was synchronized across both platforms with strategically embedded QR codes to drive measurable direct response actions.
The Challenge
- Increase brand awareness of Mucinex 12HR products while driving measurable website engagement
- Effectively reach and engage consumers across multiple touchpoints during cold and flu season
Our Strategy
- Implemented a Smart Video Everywhere approach, integrating CTV with strategic DOOH placements in major urban markets
- Used household targeting to connect DOOH exposures with CTV delivery
- Optimized dayparting to maximize impact during peak periods
- Synchronized creative across DOOH and CTV platforms with strategic QR code integration for direct response
The Results
- Delivered 16.5M real-world impressions and 12.6M CTV impressions
- Achieved 46.6% match rate between DOOH and CTV exposures
- CTV-only showed highest conversion rate
- CTV+DOOH exposure drove 3.4x higher web visit rates vs. DOOH alone
- Strong DC market performance despite lower exposure
Ready to get started?
Request a consultation or submit a campaign brief