Adomni - Consumer mobility creates opportunity for OOH advertisers

Consumer mobility creates opportunity for OOH

Published: February 22, 2021

The Harris Poll in partnership with OAAA (Outdoor Advertising Association of America) recently published a study about consumer mobility, insights, and intent, creating an opportunity for out of home advertisers.

Let’s take a look at the key findings and how they impact advertisers.

Consumers are leaving their homes!

Here is where people are going at least once per week or more:

86% to the grocery
70% driving on the highway
50% visit friends and family
50% retail stores
46% restaurants
42% nearby cities or towns

Looking ahead, 72% will be commuting to work at least part-time

45% will commute every day
26% will be a mix of commuting and working from home

Consumers are noticing OOH more than ever

83% while driving on the highway
82% driving around their town or city
71% visiting a neighboring city or town
63% walking around their local downtown or "main street" area
51% at the airport
46% while using transportation

41% said they are noticing OOH advertising more than before the pandemic began

Here are the OOH ads they remember most:

40% local restaurants
37% TV shows or movies
30% new brands or products

71% said OOH public safety messaging makes them feel informed and safe

Consumers will travel in the next few months

62% said they plan to travel outside of their local routine

61% will take a road trip and 53% will travel to another state

Out of home advertising continues to gain traction with consumers, proving that it is an effective advertising medium.

75% of consumers are tuning out digital ads and 72% try to get out of the house as often as they can, creating the perfect opportunity to reach them with DOOH advertising now more than ever.

If you’re ready to reach consumers outside of their homes, our team is ready to help plan your DOOH campaign today, at no charge to you! Contact us at concierge@adomni.com

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