Touchdown! Elevate your NFL Marketing Game with Video IRL

Published: July 26, 2024

The roar of the crowd, the electrifying energy - it’s beginning to feel a lot like NFL season. This presents a golden opportunity for brands to tap into the fandom of football while elevating their marketing game!

With fierce competition for consumer attention, traditional methods might not be enough. According to Dynamic Logic, 70% of campaign performance in today’s market is driven by ad creative. By harnessing a powerful combination of real-time sports data, personalization, and dynamic content, brands can tailor messages that resonate deeply with consumers.

Enter Video IRL (In Real Life) — a touchdown opportunity for brands to gain maximum exposure before, during, and after football games, while amplifying their social media campaigns! This powerful advertising strategy bridges the gap between the online and offline words, creating a more impactful presence!

Here are a few strategies for brands to maximize Video IRL:

Blanket Team’s Hometown

Hometown pride runs deep in the NFL. Capitalize on this passion by blanketing the city with strategically placed real-world ads. Think large billboards, digital screens on buildings overlooking major streets – anything that captures audience attention leading up to the game. Utilize geotargeting to tailor messages based on each location, reaching fans in their everyday haunts. Imagine seeing your brand strategically displayed near sports arenas, inside bars and restaurants, becoming a seamless part of their pre-game rituals.

A prime example is sports betting giant FanDuel's collaboration with Adomni. To elevate awareness of their official NFL partnership, they targeted both casino patrons and sports venue attendees nationwide. The results were a huge success, leading to a 467% lift in registrations and an 89% lift in first purchases. By strategically placing ads on digital billboards, bar and restaurant TVs, and convenience stores across the country, FanDuel scored a major touchdown.

Beyond the Home Turf

Away games shouldn’t sideline your strategy. Keep the momentum going by focusing on areas where fans gather to watch the game. For example, ad placements inside bars and restaurants directly reach engaged audiences, while outdoor inventory grabs attention as fans enter or leave. This ensures your brand is at the heart of the action, no matter where the game is played.

Street-Level Touchdown

Connect with everyday fans on their turf by leveraging street-level screens like dynamic digital kiosks and high-dwell screens such as bus stops. Plus, imagine real-time campaigns that react to game-changing plays, offering exclusive deals or tailored content based on fans' favorite teams. This hyper-personalized approach not only fosters a deeper connection but also creates a buzz that resonates with the dedicated fans. By integrating your brand seamlessly into the urban landscape,you'll generate organic excitement and leave a lasting impression on passersby.

Playoff Extension

As the playoffs heat up, so should your marketing efforts. Maintain consistent ad placement near home stadiums while extending your reach with mobile billboards or spectaculars in high-traffic areas. This creates a sense of excitement as fans attend the games in person.

Don't settle for a field goal – go for the touchdown! With a well-crafted strategy that leverages Video IRL, you can score big and engage with fans like never before. Our team of marketing experts is here to help you develop a winning playbook. Contact us today at concierge@adomni.com!

Written By: Julia Cramer

To get the latest updates on out of home advertising, digital marketing and technology, follow us on: