DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.
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DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.
By Julia Cramer for Billboard Insider – Brands can advertise to women, the market’s biggest spender, with high-visibility, flexible DOOH ads.
The surge in airport travel is the perfect opportunity for brands to reach relevant audiences throughout their air travel journey with DOOH.
OAAA and Harris Poll’s new report reveals OOH plays a major role in driving consumers’ actions and responses across multiple industries.
Pharmaceutical companies are sure to boost brand awareness, educate consumers, and promote new products with programmatic DOOH.
By: Rod Berger for Forbes – The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning.
By Julia Cramer for Ad Club Insider – Discover ways brands can be more intentional and head-on when engaging in societal issues.
DOOH is the perfect platform for alcohol brands to promote new and existing products to consumers and increase sales.
By Mike Cooper: Out-of-home (OOH) advertising is making a global comeback in a rewarding, understanding, and relevant way!
Our team members share a few key takeaways from the 2022 Cannes Lions International Festival of Creativity.
By Julia Cramer for Billboard Insider – Advertisers can control their messaging and placements with DOOH to address industry disruptions.
OAAA and Harris Poll’s new report findings strengthen why OOH influences back-to-school purchasing decisions.
Advertisers are shifting their efforts to the oldest form of advertising with a programmatic twist, DOOH, to stay agile and adaptive in 2022.
By Julia Cramer for Ad Club Insider – Find out how companies can move away from rainbow-washing and support the LGBTQI+ community all year.
Jonathan Gudai talks with Ian about the power of OOH blended with social media and his new venture, Shoutable, on the Digital + Dirt Podcast.
By Julia Cramer for Billboard Insider – OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach.
Digital out-of-home (DOOH) transcends the future of advertising with the multisensory, interactive experience of Augmented Reality
DOOH combined with QR codes plays a vital role in customer acquisition, brand awareness, and engagement in the advertising landscape.
By: Tom Ward for Forbes – The advertising tech company, Shoutable powered by Adomni, is reinventing how digital billboard space is bought and sold.
Mike Cooper joins Ben Morton’s Leadership Podcast to examine the value of embracing empathy and fleeing from the ‘work persona.’
By Julia Cramer for Billboard Insider – Education will fuel DOOH’s adoption and allow advertisers to understand the potential it holds.
We teamed with Sportradar and FanDuel to bring dynamic ad content, special offers, and live odds to fans and bettors during the 2022 NCAA Tournament.
By: Emma Cooray at VIOOH – Nic Babb, SVP Product at Adomni, sits down with VIOOH to discuss his role and what the future holds for DOOH.
By Julia Cramer for Billboard Insider – As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences anywhere.
Key findings reported by OAAA and Harris Poll found that people anticipate traveling and commuting this summer, with 43% noticing OOH ads!
By Julia Cramer for Ad Club Insider- Nearly 1 in 5 women fled the workforce since COVID. Jobs must address women’s unemployment immediately.
Remain relevant by creating flexible and targetable campaigns during March Madness with digital out-of-home advertising.
By Julia Cramer for Billboard Insider – DOOH is not slowing down, with media owners and buyers excited for the future of programmatic.
By Julia Cramer for Ad Club Insider – Get the inside scoop from advertisers before Super Bowl 2022, the biggest sporting/ad event of the year.
By Julia Cramer for Billboard Insider Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners.
Get to know the newest seven talented individuals to join our fast-growing company from all over the United States.
By Jonathan Gudai: Adomni achieved broad-based stock ownership for every employee and advisor, exhibiting the value of employee ownership.
By Mike Cooper: DOOH is a relevant and visually heightening platform that gives back to the community and brings people together.
Advertisers can increase sales and maximize brand exposure with DOOH for the most anticipated sporting event of the year.
Advertisers can usher shoppers to purchase a product and sway decision-making while remaining flexible with digital out-of-home advertising.
Here is a compiled list of industry and thought leaders’ insights into what 2022 and the future will hold for OOH advertising
DPAA and Xaxis new report provide a glimpse into advertisers’ perceptions of DOOH advertising and what will accelerate its growth in the future.
The environmental benefits of DOOH advertising create ‘smarter cities’ and the advancement of sustainable surroundings, positively influencing the climate fight.
Digital out-of-home campaigns are an excellent wager for the sports betting industry as states legalize online and in-person sports betting.
Mike Cooper, Global President & CRO of Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath from Media4Growth
DOOH campaigns that feature highly-emotive stories improve retention and influence purchasing decisions long after the campaign is finished.
Let’s take a look at the key findings from the latest Harris Poll consumer insights and intent study and how they impact advertisers.
Here are the key takeaways from The Ad Club of New York’s 14th Annual OOH: NOW event and how OOH drives purpose-action-connection.
Audio-enabled DOOH ads allow advertisers to reach consumers with immersive messaging, seamlessly blending into any environment.
John Zaldonis welcomes Jonathan Gudai and Mike Cooper of Adomni, a marketplace and innovation platform for DOOH marketing campaigns.
Adomni, today announced the appointment of Harjit Badesha in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region.
As we get ready to commence into the new year, let’s reflect on out-of-home (OOH) advertising success and DOOH growth this past year.
By Jonathan Gudai: Digital out of home’s day in the sun is here. The present and the future for DOOH is so so so bright.
Brands can easily reach consumers, drive sales, and offer special deals during the shoppers’ journey with DOOH
The company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy.
DOOH is the perfect channel for the video game industry to reach consumers and stand out from the competition.
Find out how DOOH helps advertisers lead consumers to make the right choice among an abundance of options.
Here’s why DOOH is the perfect medium for the cryptocurrency and NFT market to boost awareness and generate new users.
Get to know the newest seven talented individuals to join our fast-growing company from all over the United States.
Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home
DOOH is an excellent advertising medium as travelers make their way outside this holiday season – hitting every part of their travel journey.
Jenni Baker at The Drum – As marketers look for new ways to engage audiences suffering from digital burnout, the opportunity with programmatic DOOH offers an outdoor experience that can create impact in a way that is not just scalable, targeted, and measurable, but quicker and easier than ever to implement.
DOOH ads have limitless capabilities that can be multi-functional from creating everlasting moments to making a powerful statement.
By: DeArbea Walker For AdAge – Sportradar and Adomni strike pact to get more real-time info into gambling ads.
For the first time, marketers at sports betting platforms, teams and leagues can launch programmatic digital out-of-home ad campaigns that feature live odds, stats, and other hyperlocal dynamic information to maximize consumer engagement
Let’s take a look at the key findings from the 2021 DPAA Video Everywhere Summit and what it means for the future of programmatic DOOH.
By: Ryan Deffenbaugh at Crain’s New York – It seems an uneasy alliance. On the rooftop of some yellow cabs, a digital billboard reads: “Your ad here. Contact ooh@uber.com.”
As innovation and experience lead the charge in CMO’s marketing budget, it’s time to consider digital out-of-home advertising (DOOH).
By: Kimeko McCoy at Digiday – With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising.
With programmatic DOOH advertising, marketers can build brand trust and awareness and stand out from the competition among Gen Z.
As networks are preparing to reveal their fall shows across streaming platforms, it’s time for OTT services to broadcast to larger-than-life audiences with digital out-of-home.
As NFL returns back to packed stadiums, advertisers should be using DOOH as part of an omnichannel strategy to engage with fans effectively.
Out of Home advertising is the most effective offline medium in driving online activity, which is why celebrities are using OOH ads to amplify their online platforms like never before.
Programmatic DOOH guarantees leads and brand awareness for real estate companies in a highly competitive marketplace.
In a world filled with clicks, shares, tweets, likes, and page views, DOOH cuts through ad blindness with contextually relevant and capturing content. It cannot be skipped or blocked.
In these unsteady times, it has never been more essential for brands to reach their specific audience in a meaningful and relevant way. Programmatic DOOH provides advertisers with remarkable capabilities and flexibilities to do so.
Let’s examine the top 5 OOH spenders of 2020 to see the significance and effectiveness of their campaigns among their audience with OOH.
In a technological world, banks must maintain relevancy and customer loyalty with DOOH advertising.
DOOH or Digital Out of Home is a term for a collection of media displays (screens) used to advertise to the public outside of their homes. Programmatic technology is streamlining the entire DOOH buying process.
DOOH offers entertainment brands the perfect canvas for creative and immersive campaigns as we move to a more screen-centric world.
Holiday travel is making a comeback, creating an opportunity for travel and tourism companies to utilize DOOH now more than ever.
As shoppers gravitate towards online retailers, traditional brick-and-mortars must redefine their media strategies with digital out-of-home.
Adomni, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer.
As the world revs back to life, the automotive sector can shift gears to redefine its business through DOOH advertising.
By: Ryan Barwick at Morning Brew – Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts.
Billboard Insider podcast featuring Adomni founder Jonathan Gudai talking about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home.
Let’s look at several scenarios which illustrate how brands can get their message to their customers during their daily routines.
Now that your DOOH campaign is running, there are a few things you can do to capitalize on what you’ve learned from the data.
For back-to-school shopping, an ad campaign that places itself where consumers are this summer, outdoors, is sure to earn solid marks.
American consumers are shifting their behavior and the desire to spend time outdoors and away from digital screens is stronger than ever.
Harris Poll’s recent Consumer Insights and Summer Travel report proves new opportunities for OOH advertisers this summer as consumer optimism and intent for travel increases.
Agreement Provides for Exclusive Local Sales for Country’s Largest Digital Cartop Network, Uber OOH
Steven Van Blarcom is joining Adomni’s executive leadership team, as Senior Vice President of Growth and Business Development, focusing on growth opportunities and advancement of strategic partnerships with global brands, holding companies, and agencies.
Launching a programmatic DOOH campaign is easier than you think. Here is a step-by-step guide to help get you on your way. Let’s go!
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
For direct-to-consumer (DTC) rands, DOOH is a cost-effective option to increase brand trust and awareness, drive online traffic, increase sales, and generate detailed reports.
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
Broadsign spoke with co-founder and CEO Jonathan Gudai about Adomni’s mission and services, how to best use DOOH in your next advertising campaign, and the future of digital OOH advertising.
DOOH is a truly effective way to drive local traffic, engage consumers, spread brand or product awareness, and use precise measurement to help QSR marketers make informed decisions
The iOS 14.5 ATT update should not drastically affect our number of unique devices that are observed by our audience data partners.
By Jonathan Gudai: Yesterday, I had the privilege to speak with Maria Bartiromo about Adomni, Uber OOH, and the transformative growth potential of programmatic digital out of home. We could not be more excited about the road ahead.
Adomni CEO, Jonathan Gudai, appeared on the Fox Business show, Mornings with Maria to discuss Adomni, Uber OOH, and DOOH growth opportunity.
DOOH provides the opportunity for CPG brands to gain attention, raise brand awareness, increase store visits, and generate sales lift.
In light of the recent news about Uber OOH coming to NYC with access to a fleet of 3,500 taxis, let’s take a trip down memory lane and see how taxi tops have evolved throughout the years.